Why your obsession with fairness in business is costing you dear.

I am from the UK, where fairness is almost a national sport. This isn’t a completely negative thing. It is great that old ladies don’t need to push in line, for example, because queuing is respected!

However, in business and investing, there are many things which are unfair, but are perfectly rational and profitable. Failing to accept an unfair situation, can cost people dear.